Nowadays collecting private data from customers is a normal practice for marketers. WIth a high Internet technological growth, data analytics/storage have an opportunity to personalise advertising communications (Aguirre et al, 2016). This personalisation of B2C relationships makes many people worry about businesses might use their data for marketing purpose and also about market researchers analyse […]Read more "Big Data, Banks and Ethics"
On my last year at University, I asked myself if I have enough skills to get a great job. I had a broad knowledge in marketing, but when I asked myself if I can claim that I am a professional at any specific kind of marketing, I understood that I am not. I did not […]Read more "The truth about FREE Online courses"
“Classical marketing research could not answer that, neuromarketing could” […]Read more "Neuromarketing is coming after you"